Good morning, friends! I'm so excited today because we're getting philosophical with this shit. Not just what to wear, but why you wear it.

Your style: how you visually introduce yourself to the world. The first act of creativity in your day. Whatever you want to call it...have you ever actually defined it?

It's not easy, right? It's on the tip of your tongue, you know what you like, of course, but you've never actually distilled your aesthetic into a few sentences.

You pin this:

But most days, you wear this:

And it's not that you don't like what you actually wear, but you wonder how you go from seeing A, to wearing B, and what gets lost in translation.

I hear all the time from clients:

I saw ____ on the rack, immediately fell for it, and have never worn it because I don't know how.

And this happens to us because we haven't taken the time to really consider what we like and why. We make hasty choices at H&M because we need a black work shirt! Instead of chewing on, marinating in, and spending hard earned money in the right place on pieces that delight us, fill us up (remember this concept from LRW?), inspire us, and encapsulate who we really are. We consume for the sake of consuming (guilty!) and end up resenting the lack of space in our closets.

So, we need to define our style. Like, really, write down a brutally honest description of our style sensibility.

Okay, I'll go first.

Dressed down, menswear inspired, bold, dark colors, a mix of high & low.

I could go on: party on top, sleek lines on the bottom, heavy, weighty footwear.

That? Is nothing like the first picture above. It is exactly what's going on in the picture below. Cool. Check. Why do I like picture A? What about it revs me up? Hmm, well, I love the colors, I love her bag, I love how unique the look is, I love how happy she looks! I love her confidence.

Are you picking up what I'm putting down? Sometimes what we like has nothing to do with the clothes. I told you. Philosophical.

So yeah, this is important. Here's why:

1. It saves us money. When we define our style, we stop spending money needlessly. We choose to consume less and spend wiser on pieces that adhere to the definition we've laid out.

2. It brings us closer to knowing ourselves. I'm not trying to get all preachy and cheesy here, but truly! If I know that what inspires me about stylish women is their confidence, then I know that this is a huge personal priority. I can begin to seek out confidence in my life...all because of clothes. Guys! I love this shit.

I love this shit so much that I created a worksheet for you to download, right now, that will guide you towards defining your style. I'm doing it, too! It's free, and I cannot wait to hear what you think. Grab it, right here.

And that's all I've got for you today.

xoxo,

aok